HW 4.0

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1. Give at least five known local brands and top 1o international brands. Include a brief company overview for each brand.

    Top 5 Local brands

        Silver Swan Manufacturing Company is the country’s leading provider of high-quality condiments and food products.
Company Overview

         Silver Swan Manufacturing Company, Inc. is the country’s leading provider of high-quality condiments and food products such as its popular soy sauce and vinegar.

Over the years, Silver Swan has strives to provide only the best products that exceed the culinary needs and expectations of its customers.

Silver Swan has sought to actively pursue different tastes, sauces, and techniques to raise the bar for the industry as a whole through innovation, product development, and advancement.



         Betty Ang studied in The University of the Philippines, Los Baños.

Monde Nissin Corporation was originally incorporated as Monde Denmark Nissin Biscuit Corporation in 1980 and started out manufacturing biscuits. Among its products were Nissin Butter Coconut and Nissin Wafer.

In 1989, the company ventured into the instant noodle segment under the Lucky Me! brand, marketed mainly for members of the lower class. It has become the leading brand of instant noodles in the Philippines. The company later launched the very first dry noodle in pouches, the Lucky Me! Pancit Canton; and the first bowl noodle, Lucky Me! Supreme La Paz Batchoy.

In 2002, the company acquired M.Y. San Corporation, the manufacturer of the popular brands, Sky Flakes, M.Y. San Graham Crackers and Fita. Subsequently, the company changed its name to Monde Nissin Corporation. The Lucky Me! brand currently accounts for 64% of the retail sales.

  •   CHAMPION (Detergent)

          Champion laundry detergent has been around for a while. The brand was launched with very little fanfare, if there was any, in 1997 and has since made its way into the hearts of millions of Filipino consumers, even without mainstream advertising.

From the very start, Peerless Products Manufacturing Corp.—the maker of Champion—focused on winning the trust of Filipino consumers by addressing their need for quality products at affordable prices.

It invested heavily in technology, research and development and its people.

Peerless uses one of the best European detergent making technologies, which costs double that of the ordinary technology, but guarantees efficient performance and quality output.

The first Champion production plant was built in Bulacan.


  • GREAT TASTE (Instant Coffee)


        Great Taste was known to be a blockbuster and powerhouse team to those who got to watch the game in the early 1980s, this team was also one of the ragtag and also-ran teams of the 1970s. Not exactly blessed with the biggest names among the present set of players then, they did become competitive owing more on the sheer hearts of their players rather than talents.


  • DATU PUTI (Condiments)


          It has come to our attention recently that there has been a malicious attempt to ruin our reputation as a leading manufacturer of quality condiments under the Datu Puti brand name. We condemn this act and categorically deny this baseless claim.

Nutri-Asia, Inc., maker of Datu Puti, has been consistently the No. 1 manufacturer of condiments and sauces because it has earned the trust of the public through the years with its leading brands. We are proud to say that our production processes and facilities have been certified to comply with FSSC (Food Safety System Certification 22000), the highest and strictest global accreditation body for food manufacturing companies. In fact, to date, we are the only liquid condiments manufacturer in the Philippines that has earned this highly coveted worldwide accreditation. Stringent manufacturing practice is a pillar of our business operations and we take pride in this commitment. Thus, we will not allow anyone to tarnish our good reputation.

We stand firm on our commitment to quality and our doors are open to our valued consumers who would like to visit our manufacturing facilities.





    Top 10 International brands


top brands

Brand value: $185 billion
Sector: Technology
2012 rank: 1

        It may have been a lost year for the tech titan in many respects, but Apple’s (AAPL) position as the world’s most valuable brand remains undisputed.

Still, rivals are gaining share of the smartphone market, profits and margins have been squeezed, Apple stock is 30% off its 2012 peak, and the company hasn’t unveiled a major new product since the iPad mini last October.



top brands

Brand value: $114 billion
Sector: Technology
2012 rank: 3

      Google’s (GOOG) share price chart has been almost the mirror image of Apple’s (AAPL) since last October, and it’s been busy on the product and innovation front.

Developers, and a few in the media, have been given Google Glass to play with. The company has refashioned chat with Hangouts and launched a significant challenge to Spotify and other rivals with Google Play Music All Access.


  • IBM

top brands

Brand value: $113 billion
Sector: Technology
2012 rank: 2

         It may have slipped a place but the biggest name in “old tech” has had a pretty good year. Big Blue’s shares are not far off their all-time high, and while first-quarter earnings weren’t great, the previous quarter beat all expectations.

IBM is still reaping the rewards of selling its PC unit to Lenovo in 2005 and focusing more on software and services such as analytics and cloud computing. The drive to exit low-margin businesses took a knock earlier this month when talks on selling its x86 server business — again to Lenovo — broke down over price.

With its vast size and global footprint, investors still tend to view the company’s earnings as an indicator of overall corporate technology spending and demand.



top brands

Brand value: $90 billion
Sector: Fast food
2012 rank: 4

        The fast-food giant saw its brand value slip 5%, but held on to fourth place.

McDonald’s (MCD) has spent years beefing up its premium line to boost profits and attract parents as much as children. There are signs it may be returning to its focus on value, though, after customers resisted the introduction of a one-third-pound Angus burger.

It’s been adding more salads and other foods with less fat, salt and sugar, too, in response to growing public concerns about diet. Last year, it opened a vegetarian restaurant in India.



top brands

Brand value: $78 billion
Sector: Soft drinks
2012 rank: 6

        Coca-Cola’s (KO) brand value rose by 6%, pushing it one place higher in the rankings this year.

The company reported better-than-expected earnings last month, showing consumers still like their fizzy drinks. Emerging markets such as Brazil, Russia and India made up for some slack in China, and Coke continues to generate slow and steady growth in developed economies.


  •  AT&T

top brands

Brand value: $76 billion
Sector: Telecom
2012 rank: 8

      The Dallas-based telecom giant has grown from its humble beginnings in the 1870s to become an international heavyweight in high-speed Internet, Wi-Fi and wireless communications. Its share price has been rising, and is now hitting levels last seen in early 2008.

AT&T (T) has made the top 50 in Fortune’s list of America’s Most Admired Companies and has the largest 4G network in the United States.



top brands

Brand value: $70 billion
Sector: Technology
2012 rank: 5

        The tech giant has been battered, bruised and clearly beaten up by Apple in terms of brand name. But Microsoft (MSFT) still maintains a commanding presence in its home market — the United States — and around the world.

Shares in the software titan have recently hit their highest level since early 2008, and the company’s smartphone operating system just surpassed Blackberry to take third place behind Google’s Android and Apple’s iOS, according to researcher IDC.



top brands

Brand value: $69 billion
Sector: Tobacco
2012 rank: 7

        In a world that is growing increasingly hostile towards Big Tobacco, the Marlboro name stands strong. True, its brand value slid by 6% since 2012, but Marlboro still holds a place in our collective psyche as a manly, rugged cigarette brand that has withstood the test of time.

Marlboro is the only brand in the top 10 that’s not a standalone company. The Marlboro brand is owned by both Altria (MO) in the U.S. and Philip Morris International (PM), which operates in non-U.S. markets.


  • VISA

top brands

Brand value: $56 billion
Sector: Financial services
2012 rank: 15

         Visa (V) has made significant progress over the past year, with the company’s brand value skyrocketing nearly 50%. Visa prides itself on being a market leader in global payments and is recognized by hundreds of millions of people around the world.

According to Visa, its brand is able to “transcends the common barriers of language, culture and geography to establish a common payment mark that has come to symbolize acceptance, convenience and security.



top brands

Brand value: $55 billion
Sector: Telecom
2012 rank: 10

       China Mobile is one of the world’s largest wireless providers, serving more than 730 million customers. With 1.3 billion potential customers in China, it’s easy to see the opportunities for growth.


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         Aside from your personal brand comes to life in how you consistently behave, promote yourself and present yourself to others. When you show up in person, others judge you by your non-verbal attributes, and the way you communicate creates an impression of who you are and what you value. It may not feel fair, to be judged based on how you look, but it is real to others.

         Some logos and brands have become so  embedded in our culture and everyday life that we can recognize them even if we see just a small portion.When designing a logo or even when creating an important document or proposal, a business card or brochure it is essential to know what colors to add and which ones to stay away from. In order to do that you must know what the different colors mean in the business world. What do consumers expect of global brands? We found that it simply didn’t matter to consumers whether the global brands they bought were American.

        Such people may value global brands particularly highly because they represent a way of life that they cherish—a way of life that may be under threat from religious fundamentalism.What we look for is quality in their products. Since people’s concerns with U.S. foreign policy have little impact on brand preferences, American companies should manage brands just as rivals from other countries do.




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